Get inspired by your .
Drop in any Instagram handle. We analyze their top-performing Reels: hooks, structure, pacing, and patterns, then turn it into a playbook you can actually use.
Not generic AI. Built on real viral content from top creators.
Every viral Reel,
Scrptly breaks down top-performing videos frame by frame — every hook, every beat, every pattern — and turns it into a clear playbook you can reuse.
Know exactly why a video works before you try to recreate it.
"Pattern interrupt + curiosity gap" — top 3% in niche.
Drop at 0:08 — recovers with pattern interrupt at 0:14.
Cuts every 1.4s avg.
Your shortcut to content.
Analyze what's actually working for any creator
We break down top-performing videos — frame by frame — and reveal the hooks, structure, and patterns behind their performance.
Turn viral videos into repeatable playbooks
Hooks, structure, pacing, and patterns — extracted into a framework you can reuse for your own content.
Improve your script before you post
Get hook, pacing, and retention scores — plus clear suggestions to strengthen your content.
Score & generate scripts that
Paste a draft to get a beat-by-beat breakdown with hook, pacing & retention scores — or generate a fresh script from an idea, dialed in to your goal & content category.
- Structured into hook, build, and payoff, so your script flows
- Tailored to your goal (virality, sales, authority, storytelling)
- Choose smart content categories that guide what to say (and how)
- Instant feedback + new hook variations in one click
Powered by real viral content — not generic AI writing.
From handle to script in
Paste handle
Drop any public Instagram username.
We find what's performing best
Top 5 Reels based on views, engagement, and velocity.
Scrptly decodes patterns
Hooks, structure, visuals — fully transcribed.
Get your playbook
Templates + checklists you can use immediately.
Most AI tools guess.